Proposal

Brand, print, content and film
for Honey Cup.

Prepared for

Aaliyah Atkinson · Honey Cup

Scope

Launching a specialty coffee and matcha van

Date

August 2026

Investment

Brand.

Origination

Foundational session, project conceptualisation, milestone development and timeline creation.
Creative direction

Brand audit, internal analysis, external analysis and a creative direction session.
Brand identity

Word mark, logo mark, typography, rationale, colour palette, applications, brand guidelines and final exports.
Brand identity, three concepts · $2,500

Origination, creative direction and brand identity as itemised, with three distinct concepts presented together and the one you choose taken through to a finished identity. Brand fonts are purchased by the client once the brand is approved. Excludes business name and domain registration, which are yours to hold in your own name.

Investment

Van signage artwork · $400

The full livery for the vehicle, laid out to the wrapper's measurements and supplied print ready. Excludes the printing and fitting, which the signwriter quotes separately.
A3 menu flyer · $300

Your coffee and matcha menu set on one A3 sheet, supplied print ready. Excludes printing.
A frame artwork · $300

The footpath board, designed to be read at walking pace from a distance. Supplied print ready. Excludes the board and the printing.

Investment

Social templates, set of six · $1,000

Six editable templates in your finished brand, covering the posts a van repeats: where you are parked today, the menu, a new drink, an event, a reel cover and a story frame. You post them yourself and reuse them indefinitely.
Curated social strategy, quarterly · $2,800

Three months planned properly. The content pillars, the posting rhythm, the captions and the calendar, built around where the van is trading each week. Excludes paid advertising spend.

Investment

Photography

Shoot direction · $500

Creative direction, mood board, shot list, styling and the running order for the day.
Half day shoot · $1,000

A half day on location with the van. Excludes travel outside greater Brisbane and any location hire.
Deliverables · $1,000

Forty to fifty edited stills, graded to one direction and supplied in web and print sizes.

Film

Shoot direction · $500

Concept, treatment, shot list and the running order for the film day.
Shoot day · $1,500

A half day of high production capture with a crewed setup. Excludes travel outside greater Brisbane, talent fees and location hire.
Deliverables · $1,500

The edit, grade and sound, cut to the formats agreed at the direction stage.
Or, low fi shoot and four reels · $1,200

The alternative to the three lines above. A three hour shoot in a UGC style, handheld and unlit, with four finished reels included. One number, direction and delivery inside it.

Investment

Asset	Each	Qty	Line
Brand identity, three conceptsThree routes, one taken through to a finished identity.	$2,500	1	$2,500
Van signage artworkFull livery, print ready to the wrapper's measurements.	$400	1	$400
A3 menu flyerCoffee and matcha menu on one A3 sheet.	$300	1	$300
A frame artworkThe footpath board, read at walking pace.	$300	1	$300
Curated social strategy, quarterlyThree months of pillars, rhythm, captions and calendar.	$2,800	1	$2,800
Photography, shoot directionMood board, shot list, styling and running order.	$500	1	$500
Photography, half day shootA half day on location with the van.	$1,000	1	$1,000
Photography, deliverablesForty to fifty edited stills, graded to one direction.	$1,000	1	$1,000
Film, shoot directionConcept, treatment and shot list for the film day.	$500	1	$500
Film, shoot dayA half day of high production capture, crewed.	$1,500	1	$1,500
Film, deliverablesEdit, grade and sound to the agreed formats.	$1,500	1	$1,500
Full build			$12,300

All figures exclude GST. Every line stands on its own, so anything here can come out without changing the price of what stays.